| What it is | Source-available agent engine — self-host it or use our cloud; agents ship as an embeddable website widget | Cloud platform: AI-native helpdesk (Desk) plus a visual Agent Studio, managed on Botpress infrastructure |
| Pricing model | Self-hosted is free — you pay only your LLM provider. Cloud has a free tier and flat plans | Per-conversation: $150/mo for 250 conversations (Plus, billed annually), overage packs at $0.50–0.65 per conversation; LLM spend is bundled into the conversation quota |
| Overage control | No metered conversations; self-hosted has no platform metering at all | Auto-recharge cannot be turned off (their FAQ); unused pack conversations expire at month end |
| Self-hosting today | First-class: Docker and Helm, BSL 1.1 source on GitHub, actively released | Cloud-only: v12 is "officially sunset and no longer available for purchase, download, or new deployments" (their docs); its last release was April 2025 |
| Bring your own LLM key | Yes — add models on your own provider keys (any OpenAI-compatible endpoint or OpenRouter); plus an optional per-request end-user BYOK mode admins can enable | Not documented as a plan feature; since May 2026 LLM spend is bundled into per-conversation pricing |
| Manage from a coding agent (MCP) | Hosted MCP server in the official registry: connect Cursor or Claude Code over OAuth and provision agents, knowledge, and the embed snippet — no local install | ADK dev tooling ships a local MCP server (`adk mcp`) so coding assistants can work with your running dev project |
| Build style | Config-as-code agents over REST — or let your coding agent set everything up via MCP; admin dashboard included | Visual flow builder (Studio) with an agent SDK (ADK); polished no-code/low-code experience |
| Built-in channels | Website widget + REST/SSE API today; other channels bridge through your backend | Webchat on all plans; WhatsApp from Plus; voice on Enterprise only |
| Knowledge grounding | Knowledge bases with RAG plus typed knowledge graphs; grounded, cited answers | Knowledge bases with vector storage (100 MB free / 1 GB Plus / 5 GB Team), tables for structured data |
| Data ownership | Self-hosted: agents, knowledge, and history live in your PostgreSQL | Vendor-managed cloud; storage capped by tier with a $40/mo expansion add-on |